Why are Capri cigarettes so expensive?

Production Costs: The manufacturing process for higher-end cigarettes can involve more expensive tobacco blends and higher-quality materials, which contribute to the overall cost.

Regulatory Costs: In many regions, tobacco products face significant taxation and regulatory costs. These expenses can be passed on to consumers, making products like Capri more expensive.

Brand Positioning: Capri is marketed as a premium product, which often drives up the price. The brand emphasizes a sophisticated image, appealing to consumers who are willing to pay more for perceived quality or status.

UBS faces demand for $26bn more in capital as Swiss government outlines new rules - Financial News London

Capri cigarettes are often considered expensive for several reasons:

Market Demand: If there is a strong demand for Capri cigarettes among certain demographics, the price may be higher due to the willingness of consumers to pay for the brand.

Packaging and Design: Premium brands often invest in unique packaging and branding strategies that can increase production costs, further elevating the retail price.

10 quotes about science’s value to society - Big Think

Overall, the combination of branding, production quality, regulatory factors, and market dynamics contributes to the higher price of Capri cigarettes compared to other brands.